Shoppers who routinely visit the central aisles of Aldi and Lidl are paid £30 for the pleasure.
A leading discount voucher website is recruiting three members of the public in a £30-an-hour job to become the world’s first ‘mid-aisle shoppers’, so consumers who locally miss out on products in limited edition have a second chance to buy the latest must-have. -have the item online at the same price.
The ‘Middle Aisle Shoppers’ will be recruited by WeThrift, following company-commissioned research into the most valuable food/supermarket branded merchandise of the past decade.
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He found KFC ‘merch’ had the highest resale value at £47.25 on average, with items like Funko Pop Colonel Sanders figures and Pop-Pez candy dispensers, followed by Lidl at £27.66 and from Sainsbury’s at £19.98. Greggs finished fourth on the list with an average resale price of £12.25, while Aldi completed the top five at £11.53.
Members of the public interested in becoming a Midway Buyer can apply here.
To create the list of the most valuable branded goods, WeThrift looked at eBay pricing data for products from a number of top brands in Britain, tracking the average cost of “Buy it now” prices. “. The site also looked at each supermarket’s specific collectibles ranges, such as; Aldi’s Kevin the Carrot range, Lidl’s 2021 clothing range and Sainsbury’s Disney Heroes Card range.
Each Middle Aisle Shopper will work flexibly, remotely and on a freelance basis, and will receive £500 spending money to buy a set number of products when a new product is launched, for example Lidl-branded socks. The Pro Buyer’s main aim is to ensure that consumers in other parts of the UK can buy limited edition products at the same price as Lidl and Aldi, if their local store sells out, via WeThrift. com.
Promising candidates must be over 18, have access to a computer or smartphone and be able to visit at least one Lidl, Aldi and Sainsbury’s store. Applications close February 11 and successful applicants are selected by February 18.
Nick Drewe, Founder of WeThrift, said: “In the UK we know people have an affinity for reselling stuff, whether it’s old sofas, second-hand trainers or the Kevin soft toy. Aldi’s carrot, if there is any money to be made for the British entrepreneur. people will sell it. However, sometimes a product is particularly popular in one area, which can deprive hundreds of consumers.
“We want to make sure everyone has the opportunity to buy a converted mid-aisle product! Our hope is that all nominees will be confirmed by mid-February, so if you enjoy browsing the mid-aisle of a discount supermarket, please come in and touch!”