Facebook is stepping up its efforts to become a true e-commerce hub with the launch of new tools for businesses to help them boost their brands online.

The social media giant has unveiled a number of new features that it says will help brands better attract users, providing a more complete online shopping experience.

The new additions include better ways for users to connect with their favorite brands, improved discovery options, and new working accounts for those who want to use Facebook for business purposes only.

Personalized experiences

Described by Facebook as “products for the next era of personalized experiences,” the launch comes as the company aims to maintain its strong online advertising position, especially after the recent launch of new privacy features from Apple aimed at ensure that consumers are not unnecessarily tracked. in line.

Facebook says its new additions allow businesses to reach and communicate with the most suitable customers. Going forward, brands will be able to choose which specific Facebook-owned platforms to advertise on, with WhatsApp, Instagram, Messenger, and the Facebook news feed all available.

As many companies are now combining multiple platforms, such as advertising on Instagram but communicating with customers on WhatsApp or Messenger, Facebook says it will make these tasks easier by adding one-click WhatsApp buttons to existing Instagram profiles.

Businesses will also soon be able to create ads that direct users to their WhatsApp profile from their Instagram account, helping to boost sales.

The news comes shortly after Facebook revealed that WhatsApp will soon allow users to find and search stores and other ecommerce businesses within the app itself.

Facebook Business Suite platform

(Image credit: Facebook)

The company also revealed updates to its Facebook Business Suite platform, which gives brands a detailed look at their profiles and activities across the company’s offerings. In the future, brands will be able to send emails directly to customers using the service, as well as launch a new file manager feature that allows businesses to easily create, manage and publish content.

Finally, Facebook is currently testing work accounts, which will allow employees to manage work pages without needing to log into the site using their personal accounts, which it says will simplify work processes while maintaining Security.

“Today is just a step into the future that we are building for and with businesses in this next era of personalization and we will share more as it progresses,” the company wrote in a blog post announcing the news.

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