As families continue to struggle due to the cost of living crisis, supermarket chains Iceland and The Food Warehouse have introduced a new program specifically for school children who are entitled to free school meals.

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News of this program has been received positively by support groups including Right2Food, with project manager Zoe McIntyre saying “It’s really great to see Iceland stepping up and offering extra support to families over the summer period. “.

The fruit and vegetable aisle of a local Icelandic supermarket – all also included in Iceland’s new school holiday program and The Food Warehouse.

“This will help ease the pressure on hard-working families who face rising childcare costs, as well as food and other costs while children are away from home. school.”

Iceland’s chief executive, Richard Walker, said: “As parents prepare for the summer holidays, we are aware that it can be financially difficult, all the more so in the midst of a crisis in the cost of life. We aim not only to bring additional value to the government program, but also to encourage and remind people to use these vouchers during the holidays.

“Supporting families remains a high priority for Iceland.”

Who is eligible for the £15 voucher?

Families currently receiving free school meal vouchers under the government program, they will be allowed to use them in all Icelandic shops in the country.

Vouchers will be distributed to eligible families through their schools or local councils and, once received, can be converted into an Icelandic e-gift card through the vendor portal.

E-gift cards can be used from Monday July 18 to Friday September 2.

To further help families, Iceland has announced that for every £15 spent in their store, customers will receive £1 on their bonus card.

The Food Warehouse, the Icelandic sister company offering a range of discounted bulk items, will also accept vouchers and offer £1 cashback on every purchase over £15.

For example, if a family spends £45 on groceries, the supermarket will return £3 to spend at their next store.

So every time a voucher is redeemed, families will pocket a crucial £1 for their next grocery shopping trip.

Customers can also use their bonus card app to claim offers on items such as Greggs Sausage Rolls (four for £1.95), Harry Ramsden’s Jumbo Breaded Wholetail Scampi (250g for £2.95), McCain Quick Crisps Straight (600g for £2.00) and those all important Mars ice cream bars (four for £1.50)

Where is my nearest Iceland or food warehouse?

Families in the Sheffield area who wish to take advantage of this program can visit Iceland and The Food Warehouse’s at the following locations:


  • Sheffield The Moor – Unit 5, Block 6, The Moor.
  • Sheffield The Parkway – Unit 5, Parkway Central Retail Park.
  • Sheffield Flora Street – Units 3-4, Flora Street.
  • Sheffield Healy FHW – Unit 4, Heeley Retail Park.
  • Hillsborough – Unit 1 Bradfield Rd.

The food warehouse

  • Unit 5 Heeley Business Park.
  • Unit F, Meadowhall Retail Park, Attercliffe Common, Meadowhall.

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