Don Emmert/AFP via Getty Images
Once a kid’s dream and parent’s holiday shopping nightmare, Toys R Us is set to return to physical locations this year ahead of the holiday season.
It’s the latest development from the partnership between Macy’s and WHP Global, the toy store’s parent company. All Macy’s stores across the country will feature an in-store Toys R Us and will be stocked with the famous brand’s toys, macy said In Monday.
Toys R Us stores will range from 1,000 square feet to 10,000 square feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco.
The Toys R Us sections are designed to stand out and will include convenient demonstration tables for customers to try and play with the toys. And for those who miss Geoffrey the Giraffe, don’t worry. The stores will offer a photo op with the “Geoffrey on a bench”.
Stores are expected to start opening later this month, with all locations expected to be in place by October 15 ahead of the holiday shopping season.
The partnership marks a distinct turn of events for the toy brand which ceased operations in 2018 following bankruptcy and previously attempted to return without much success.
But this time might be different. The toy brand began partnering with Macy’s online last August and has seen some success. Macy’s said toy sales in its first quarter 2022 reported earnings were 15 times higher than the comparable period before the Toys R Us partnership began.