Matalan shoppers are loving the “groovy” print of a “beautiful” midi dress they recently came across on social media.

The retailer uses its Instagram page to keep shoppers updated on what’s new or new in-store and online. Matalan often shares images originally posted by customers wearing the retailer’s clothes.

Shopper Sian (@heads.and.threads) recently shared a photo of herself wearing Matalan’s Swirl High Apex Midi Dress, which was later shared to the retailer’s Instagram page. The dress costs £18 and has a bold print, high neck and tiered skirt.

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Under Matalan’s post, a buyer commented:” So beautiful “. Many of Sian’s followers shared their thoughts on the dress below her original post. One said, “Love the retro print.”

A second wrote: ‘Such a fun dress. A third commented: ‘It’s such an amazing impression Sian’. Another follower said: “Gorge print on you”. Someone else added: “Groovy baby”. You can buy the Swirl High Apex Midi Dress in Matalan stores and online here. It is available in sizes 8 to 20.

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