The Delhi District Court banned Naaptol Online Shopping Pvt Ltd from displaying any products or items that allegedly denigrated India Ltd’s mosquito repellent brand ‘Odomos’.

ESB-listed Dabur argued that Naaptol Online, an omnichannel shopping platform while displaying its “Electric Mosquito Repellent & Insect Killer” night lamp on its portal, implied that Odomos caused allergies. which wrongly created a bad reputation and bad creditworthiness.

The maker of ‘Vatika’ hair oil and ‘Hajmola’ herbal digestive tablet, Dabur, argued in court that he was the inventor and original owner of the invented ‘Odomos’ brand in 1962. The company further claimed that its product had been in the market for several decades.

“Considering the facts and circumstances of the case, it appears to be an appropriate case for the granting of an ex parte interim injunction,” observed Additional District Judge Nikhil Chopra while ordering the portal to remove allegedly disparaging material from its portal.

The court will hear more of the case on January 29.

“Naaptol, through its advertising, has sought to mislead consumers about the effectiveness and efficiency of our product, in addition to seeking to discredit and discredit the brand at a time when cases of dengue are on the rise,” said PD Narang, group director. , Dabur India. “We have always taken strict measures against disputed ads that seek to make unfair gains by portraying our trusted brand and products in a bad light and fraudulently creating a market for their own products. ”

Recently, in a separate case in November, the Calcutta High Court immobilized Shree Baidyanath Ayurved Bhawan Pvt. Ltd. to post or download any advertisement which allegedly denigrates Dabu’s goodwill and the reputation of its product “Dabur Chyawanprash”.

According to Ankita Singh, co-founder of the law firm A&P Partners, generic denigration of a competing product with or without explicit identification or localization of the competing product is reprehensible, and the court rightly ordered the defendants.

“The factors to keep in mind in deciding the question of denigration are the intent, manner, script and message of the advertisement to be conveyed as a whole,” Singh adds.

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