Low-cost fashion retailer Primark is launching a click-and-collect trial across 25 stores – but only children’s clothing will initially be available.
The chain, which has stores in Newcastle, Metrocentre, Sunderland and Hartlepool, relaunched its website earlier this year but does not allow shoppers to buy online. The trial will take place in 25 stores in the North West of England, although Primark has not yet revealed the participating stores.
The pilot is starting with children’s products because of “unmet demand” and because the retailer believes it will drive people to its stores. A Primark spokesperson told the Mirror: “Our medium-sized stores can only stock a limited range and for these customers the number of options available to them will largely double, increasing even more for customers. of our smaller stores. This trial allows us to deliver more fashion, licensing and lifestyle products to more customers, more often.”
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The fashion company will have 2,000 items included in the click-and-collect program, including apparel, accessories and lifestyle products, and approximately 800 of these items will only be available through click-and-collect .
Primark added that the click-and-collect trial will help customers who cannot access its larger stores “Our medium-sized stores can only stock a limited range and for these customers the number of options to their availability will more than double, increasing even more for customers in our smaller stores,” the spokesperson said. “This trial will allow us to deliver more fashion, licensing and lifestyle products to more customers, more often.”
The 25 participating Primark stores will have dedicated collection areas at each outlet. The click-and-collect service will be free and free returns are permitted if you return the items to the store.