New Zealanders want to shop more online in 2023.

New Zealanders want to shop more online in 2023.

Online shopping is expected to grow again next year, but retailers are being told they will need to update their technology to keep up.

New research from Klarna, a global retail banking, payment and shopping service, has found four in 10 New Zealanders said they will shop primarily online in 2023.

The report, Shopping Pulse: New Zealandfound that 40% of New Zealand shoppers believe they will do most of their shopping online in 2023.

Retail NZ chief executive Greg Harford said the move online came as no surprise.

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“We have seen strong growth in online retail over several years, and the sector has not looked back after the massive jump in online retail in the wake of Covid-19,” he said. he declares.

But the report found there were pain points in the digital shopping experience that needed addressing, with the vast majority (79%) saying retailers needed to continuously invest in new technology to meet changing consumer needs. .

Breakfast

Aimee Hines of Retail NZ and Nick Leggett of Ia Ara Aotearoa Transporting NZ said retailers were under huge pressure from more and more people shopping online.

Perceived barriers in the online shopping experience could be preventing digital growth and shoppers were looking for innovative solutions that provide a better shopping experience, according to the report.

Harford said retailers are working hard to ensure they can provide top-notch online services to their customers.

“It’s important that businesses continue to invest in technology and systems, both online and in-store, to meet customer demand.”

During the pandemic, the Miter 10 hardware store created a larger online website for consumers.

Jules Lloyd-Jones, chief marketing officer of Miter 10, said that as part of the company’s broader transformation program, he was investing in new technologies that would enable personalized experiences for customers, both online and at the store.

“We are moving towards a truly omnichannel experience, where customers can shop with Miter 10 when, where and how they want,” she said.

During the pandemic, the Miter 10 hardware store created a larger online website for consumers.

Mytchall Bransgrove / Stuff

During the pandemic, the Miter 10 hardware store created a larger online website for consumers.

All of its 84 stores now offered a one-hour click-and-collect service, which it said was a key enabler of the omni experience.

“We are also investing in our website platform to improve search and the transition to digital catalogs to be more sustainable in response to customer feedback.”

Katrina Ang, chief marketing officer of Klarna ANZ, said across New Zealand shopping habits had changed since the start of the pandemic.

“This has led to increased demand for more shopping opportunities at your fingertips, as well as higher expectations for online customer experience,” she said.