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We live in a world where consumer personalization has become widespread. Whether it’s the avatars we create or the shoes we design or the video playlist we put together, this is expected to be a personalized experience.

This type of personalization is often overlooked when it comes to a retailer’s experience. Retailers don’t always receive personalized attention when working with a brand’s sales representatives. They are offered standard ordering systems, limited product options, and the need to comply with what is already defined by the brand in their order catalog.

Retailers want options! Knockaround is committed to providing these options by offering multiple styles of products and a B2B designed to meet the exact needs of their buyers.

Offer variety to retailers

Since 2005, Knockaround’s mission has been to bring people of all ages outdoors with affordable, durable and fun sunglasses. Ranging from $ 20 to $ 30, their sunglasses come in 16 different frame styles (including sport and kid options), a ton of different color combinations, and standard UV400 protection with polarized lens options.

Knockaround can serve a variety of industries: surf shops, specialty outdoor retailers, boutiques, museums, etc. They offer affordable options for the target market of their retailers.

“It would be incredibly easy for us to increase our margin, but that’s just not what interests us. At Knockaround, we are focused on providing fun and affordable sunglasses for everyone, ”said Connor Morrison, Sales Director for Knockaround. “This not only gives us options for our customers, but also options for our retailers. “

Work with retailers in the way that works best for them

While supporting retailers to deliver options tailored to their target market, Knockaround also understands that every retailer is different and has their own personalized needs when it comes to working with their sales reps.

“Each retailer operates in a slightly different way. Some want to work with representatives to place their orders. Others want to order online. Some want to look at paper catalogs. Others want their digital assets to be at their fingertips, ”explained Morrison. “It can be very difficult to find a solution that meets all of these different needs. However, this void will be filled for our business with the help of the launch of Envoy B2B. “

Retailers don’t have a lot of time. After polling over 6,500 retailers, Envoy B2B found that 97% of retailers use more than 15 B2B platforms and 66% of specialty retailers carry more than 20 brands. It has also been found that the top three issues that retailers face when working with a brand are:

  1. The brand having limited product availability

  2. Problems obtaining ordered products

  3. And inconsistent visibility on a brand’s inventory

Knockaround wanted to implement a B2B designed to solve these exact problems.

Previous B2B systems that Knockaround tried were not robust enough, preventing them from showcasing their brand and delivering this exceptional solution to their retailers. Envoy B2B solves these problems. Knockaround is excited to delight and engage its retailers with custom tools such as:

  • Recommended order capacity

  • Visual merchandising when creating an order

  • Easy entry of pre-booking orders

  • Quick replenishment orders

  • Real-time stock availability

  • Digital catalogs, presentations and storytelling resources

  • Easy content sharing capabilities

  • Native app for content and mobile commerce first

Knockaround also plans to use the turnkey integrations with NetSuite and Locally offered by Envoy B2B.

“We’ve never had a B2B portal that can provide all of the personalized tools retailers need to be successful. However, the Envoy B2B team really helped personalize this for us, ”said Morrison. “With other B2B platforms, you end up paying for the service just for the company to say goodbye to you and never help you again. However, I speak with Envoy B2B on a weekly basis. This level of support to create the personalization needed for our brand and our retailers is something we were really looking for when it came to switching B2B platforms.

A personal B2B solution for brands and retailers

In a world filled with personalization, Knockaround gets it. For retailers to be successful in selling their brand, Knockaround must provide B2B focused on helping their retailers. This means tools and solutions that can be tailored to each retailer, allowing them to sell the season with confidence.

To learn more about Envoy B2B and how the platform is tailored for retailers, check out the following resources below:


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