Ms. Lim said, “Our customers loved the live sales event and said it was exciting and fun. We connected with customers on a more intimate level and drove four-figure sales within an hour during our first Shopee Live session.

Today, Jamstones is still active on Shopee Live, with Ms. Lim hosting weekly sessions for product launches. The new source of income allowed his family to expand their office space and team, and rent a studio for workshops.

Local sellers venturing into live streaming can take advantage of Shopee’s resources, such as its expertise in content creation and technical support. Shopee also offers digital coins and voucher incentives to jump-start a seller’s live journey by increasing views and converting them into sales.


To give local sellers like Mrs. Lim and Mr. Foo an extra boost, Shopee offers a wide range of online resources that help sellers improve their operations. For example, Shopee University hosts weekly webinars on topics ranging from logistics to marketing. In 2021, 1.3 million sellers enrolled in Shopee University courses in the region.

Its local support initiatives include seller masterclasses allowing sellers to connect and learn from each other. The Shopee Pros community also allows model sellers to share their knowledge with others. Although the latter was only launched last year, it already has mentors guiding around 400 sellers in Singapore.

“We are focused on providing a safe, reliable and enjoyable shopping experience for our users,” said Shopee’s Mr. Zhou. “The desire to make our customers happy drives us to keep improving and growing.”

Support local businesses and small businesses like einashop and Jamstones during Shopee’s 8.8 National Day Sale August 1-9. Receive up to S$45 in cashback on August 8-9, stackable with branded coupons and free delivery coupons for bigger savings. Plus, expect free kopi and snacks everyday with ShopeePay (limited quantities) and place any order from August 1-7 for a chance to win exclusive Killiney x Shopee Assortment Boxes, with increased odds on August 8 and 9.