Cricket legend, Virender Sehwag’s sportswear and sportswear brand ‘VS by Sehwag’ announces its foray into online and e-commerce, to acquire five million customers by 2026. The news online store is home to the brand’s range of sports and cricket equipment products, making it just one click away for millions of Viru fans and fitness enthusiasts across Bharat to have the products delivered to residence.
VS, an acronym for Virender Sehwag and also the brand of the same name, was launched in 2020, to offer an affordable range in athleisure, while matching or exceeding the quality and comfort of established global brands. It draws its tenets from the batting maestro’s philosophy and attitude of #uncompromise, thus allowing consumers to ‘no compromise’ on quality or price and demonstrates that high quality merchandise can be delivered at a fraction of the cost. perceived cost.
True to Sehwag’s legacy, VS wear and gear will be an active player in the ‘mass’ segment, delivering uncompromising quality, performance and style at a great price, while striving to rock for the masses. fences and to be fearless in his pursuits.
The online launch coincides with the opening of more than 30 products on VS Wear – a collection of tracks, t-shirts, jackets and shorts and VS Gear – a range of cricket bats, gloves and protection. The entire collection of merchandise will only be in solid colors, in line with the simplicity of the brand’s founder. Each style was launched in 6 colors and made with rich, compact cotton giving the garment a soft feel and strength and available in a price range of 499 rupees to 1099 rupees.
With a retail business strongly inclined to digital and e-commerce today, particularly in Tier 2 and 3 cities and towns, the digital presence provides the brand with broader reach and accessibility to a majority of its target customers. The brand is currently present on the mobile and desktop web (www.vsshop.in) and integrated with various payment platforms including credit / debit cards, wallets and UPI. To provide a channel advantage to the customer, it will also integrate with major ecommerce platforms over the next 3 months.
The brand’s first store was launched in March 2020 in Ahmedabad and subsequently added two more stores in the same city. It has upcoming stores in Vadodara (Gujarat), Kolhapur (Maharashtra) and Sultanpur (Uttar Pradesh) and has also appointed distributors in Delhi, Faridabad, Bophal, Indore, Sri Ganganagar and Kanpur. With the integration of online sales into existing retail, the âVS by Sehwagâ brand has incorporated an omnichannel model through technology to better serve its customers. The brand was unveiled under the umbrella of Viru Retail Pvt. Ltd., a joint venture between World of Viru Pvt, owned by Sehwag. Ltd. and Stitched Textiles Pvt. Ltd.
VS has also rolled out its comprehensive loyalty program for its steadfast fans, called UPR-CUT, derived from the famous ace batter’s revolutionary hit. It’s a free, open-to-all program that rewards points from the moment an account is created, with points for wishlist, social media amplification and more. Points accumulated by members can be redeemed for vouchers named with cricket terminologies, such as “Free Hit” – to redeem any amount of points for a voucher, or “Half Century” – allowing a voucher of Rs 50, etc. Other perks include, signed merchandise, a mini cricket ball, bat or t-shirt at no additional cost and a Rs 500 birthday voucher which can be used against any product in the catalog.
Based on the information the brand got from Sehwag’s fan base, it will initially focus on HSMs (Hindi Speaking Markets) across the country, allowing for greater product discovery for online shoppers looking. sports / sportswear and cricket equipment.
Speaking on the launch and online foray of his cricket icon brand, Virender Sehwag said: âVS was designed to meet the fitness and sports needs of millions of young people across India who need the right material, quality, fit and design in sport to keep up with their regime, but end up compromising on quality or price, due to a gap in the segment. It was either a big brand with quality products and too high a price, or a brand below a lower price range, with lower than normal quality – in both cases the buyers had to compromise on one factor or the other.
This is where ‘VS by Sehwag’ comes in, offering the best quality products at fair and better prices. We have been able to achieve this by not passing on costs to the customer that add no value to the customer. The PAN-India launch of ‘VS by Sehwag’ today, via online channels, is a milestone in the brand’s journey so far and I am extremely proud and delighted to have been closely associated with it, by carefully inspecting the design and durability of each product. until a piece of fabric or a kit doesn’t look â3D readyâ to me.
Added, Mr. Jaimin Gupta, Founder and Managing Director, M / s Stitched Textiles Pvt Ltd and CEO, Viru Retail Pvt Ltd, âI have had the privilege of working closely with Mr. Virender Sehwag since we came together to develop the brand, as we shared similar beliefs and ideas regarding an ideal sports brand for Bharat. We have a winner at hand with ‘VS by Sehwag’, from a product point of view and need to deliver it to the nation and therefore the online foray into our own platform as well as in partnership with platforms- forms of electronic commerce. We are on track to reach 100 crore in revenue over the next 3 years. “
Mr. Manoj Kumar, Omni-Channel Vetran at VS said: âWe provide an omnichannel shopping experience for our customers to make it easy for them to shop from any channel or location across the country they prefer. We have developed the framework for a strong ubiquity in the country in order to offer the âVS by Sehwagâ proposal to every possible PIN code in the country. “